Be Part of the Culture: A Journey Through Philippine Tourism

The Department of Tourism (DOT) recently launched its latest campaign, inviting everyone to be part of a greater year while immersing themselves in the culture of the Philippines. The ABaKaDa culture video is one of the 10 tourism campaign videos focusing on Philippine tourism products.

The DOT's goal is to promote tourism by showcasing the country's rich cultural heritage and natural wonders. To achieve this, they have created 16 tourism videos that highlight different destinations and experiences across various regions. These videos are designed to target global tourists and further boost inbound tourism.

The ABaKaDa culture video features Philippine cultural icons and highlights various aspects of Filipino culture, such as the oratories of Filipinos, polo and prints using pineapple fabrics, rondallas rhythm and river rafting, street dancing, tribal tattoos, underground caves, and wild and warm welcome of locals. The song lyrics, written in collaboration with Curtismith, also feature Filipino art galleries, hand-weaving, island vibes, lakes and lilies, mountain rides in Ifugao, and the phrase 'ngumiti ng ngumiti' or to keep on smiling.

The DOT's campaign relies heavily on crowdsourcing, making every tourist who captures their Philippine travel experiences a tourism ambassador. Documenting diving experiences represents the letter 'Da', eating Filipino cuisines everywhere perfectly fits the letter 'E', and so on.

In addition to promoting tourism, the DOT has also worked hard to sustain its 'It's More Fun in the Philippines' campaign. The department has won numerous awards for its sustainable efforts, including the second place in the Asia Destination Film Forum awards for the 'Save Our Spots' campaign and an Excellent Partner Award for sustainable efforts in the Japan Tourism Awards.

The DOT invites everyone to be part of the culture and experience all that the Philippines has to offer. With its rich cultural heritage, stunning natural wonders, and warm hospitality, the Philippines is indeed more fun than ever. So, come and join the fun!

Watch the ABaKaDa culture video on YouTube:

Youtube abakada